Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
SM Technomine Inc Market Researching features and advantages:
Our programming staff can create a web based interview in approximately the same timeframe as a CATI survey. Clients have access to real-time counts, respondent information and customized reporting, which keeps everyone up-to-date on the project. The data can be appended directly to a respondent list or can be reformatted into any usable format for quick and easy delivery. By utilizing a different webpage address, www.websurveys.us, MAXimum Research, Inc. makes every effort to protect respondent bias/client confidentiality.
SM Technomine Inc Web-based Market Researching features and advantages:
A telephone survey is a systematic collection of data from a sample population using a standardized questionnaire. A telephone survey is a method of public opinion polling where telephone numbers are used to contact potential respondents, either from the general population or from a known sample (for example, license buyers or members of an organization). Of all the methods employed in public opinion polling, telephone surveys are the preferred choice to maximize response rates, as well as to maintain control over the quality of the data. Telephones are an effective method for obtaining public opinion because nearly all residents of the U.S. have access to a telephone. Also, telephone surveys allow for data to be collected in a complete and accurate format at the time of the interview by trained professional interviewers.
Design, Administration and Analysis of Telephone Surveys
At SM Technomine Inc, our goal is to equip your organization with bias-free telephone research that generates valid data and high response rates. All of our telephone surveys include the following steps:
SM Technomine Inc experienced researchers will work with you to design customized telephone surveys based on your specific objectives. We can work within our proven telephone survey templates, or can create entirely new telephone surveys “from scratch.”